Yep this is a sponsored review, though it was something I was intending to write about anyway, to announced that Sponsored Reviews is now live and available for both advertisers and bloggers.
PayPerPost’s Ted Murphy sent an email to Valleywag asking if they would be interested in doing paid posts. As would be expected the email was posted, and drew some criticism.
For many people, my Disclosure Policy Plugin was looked on as overkill. It seemed all they really wanted was an overall disclosure policy on their site, and to use a link in their sidebar.
Adding something to their feed content was generally looked on as a good idea, but all the additional functionality wasn’t really required.
In some way it is a shame as I believe PayPerPost could have steered metrics into something exceptional.
I will still most likely use it more, but only if I can host the open source application myself without providing it as a service. I wouldn’t want to use a service that is hosted by a “bunch of SEOs” i.e. potential competitors.
It is five years, almost to the day that Yahoo started charging $299 per year for a listing in their directory as this article on Pandia clearly illustrates.
The main benefit of being in the Yahoo directory isn’t traffic, it is pagerank / trustrank. Who actually uses the Yahoo directory for anything other than listing their own sites?
It is many years since I went to Yahoo to lookup an entry for anything other than a competitor in a niche.
Here are some more links discussing the use of NoFollow for SEO purposes.
Seo Blog has a solid overview of how each search engine treats nofollow.
I am not sure the final conclusion regarding Yahoo and treating nofollow for ranking purposes is correct. I know many people who have done well with blog comments with Yahoo search, even on blogs using nofollow. I haven’t got any recent data.
Payperpost have launched a new site DisclosurePolicy.org, which features a very simple disclosure policy generator.
They provide you with a series of example phrases which you select, and eventually generate a final Disclosure Policy.