That is one of the reasons I have been writing about how to do trackbacks on blogger, because it is much harder to get attention of a busy blogger just by linking.

Openads got my attention by something as simple as adding me to their blogroll, and I noticed the link in Technorati.

What is OpenAds?

OpenAds used to be phpAdsNew and I have been meaning to play around with this for some time.
It is a script you can run to provide full control of your advertising inventory, both for yourself and your advertisers.

OpenAds is an opensource platform, just like WordPress, and is in very active development. Currently they are looking for beta testers for OpenAds 2.3 which adds lots of new features though they have suggested in the announcement post on the OpenAds blog that you should have a fair degree of technical competence.

Currently on most of my niche sites I use PHP Includes for the advertising, and just upload changes to a standard set of files. It is not ideal, but it also does allow me to migrate to other options such as using an advertising management system, such as the type OpenAds provides.

Expect a full review in a few weeks time, but I thought I would drop them a mention here in advance.