Tag Archives: ppp

PPP or Pay Per PDF White Paper

By Andy Beard | Published: February 19, 2008

After Tim posted his findings regarding the indexing of flash websites, I suggested to him that he should carry out similar research on PDFs, because you can't nofollow a link in a PDF.
As it happened he was already running a test, and he has just published the results to his PDF SEO research

Companies already pay for hosted pages, why not pay for hosted white papers or product catalogues?

On the negative side, PDFs when distributed virally might end up pointing to old resources, and it is hard to track them if you use direct links to resources. You should

Posted in marketing , SEO Blog | Also tagged , , | Comments closed

Will Google Offer Amnesty To SocialSpark & PayPerPost Bloggers?

By Andy Beard | Published: November 12, 2007

Since the first real information came out about Izea's (PayPerPost) new SocialSpark service, that is in testing but will formerly launch in January my excitement has been a little tempered.

As I wrote in my initial preview of SocialSpark, there will be new metrics for gauging the authority and influence of a blog, to help determine advertising spend, not only based upon traffic and demographics, but also on past performance with CPM and CPC data also being made available.

With SocialSpark, any required links will be nofollow, though there is an option for editorial links without a nofollow.

All the negotiation about

Posted in blog monetization , Google | Also tagged , , , , , | Comments closed

PostieCon Live

By Andy Beard | Published: November 10, 2007

I decided to put together a mashup so I can see the chatroom for PostieCon as well as the Live Ustream feed for my own use, but thought I would post it here on the blog for anyone to watch what is happening.

There are some great speakers scheduled, and some announcements coming later in the day.

A great feature is the ability to ask the speakers questions from the chatroom.

I wasn't able to go to Vegas for Blogworld or Postiecon, but fortunately Postiecon are on the ball and are providing a way for anyone to learn something from the expert line

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PayPerPost – Review My Post Landing Pages

By Andy Beard | Published: May 28, 2007

Some time ago I tested the Pay Per Post “Review My Post” links with marginal success.

The success rate was marginal because although lots of people clicked on the links in a fairly short period of time, I had a very poor conversion rate.
The biggest failing was that all they presented to a user after they clicked through was a subscription box, effectively the same as if you clicked “signup” on the PayPerPost site.

Read more on PayPerPost – Review My Post Landing Pages…

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Exclusive – Pay Per Post Direct Changes The Paid Review Landscape

By Andy Beard | Published: May 24, 2007

Pay Per Post had first mover advantage within the paid review arena, and initially concentrated on providing a framework for the purchase of mass market buzz marketing.
Competing services such as ReviewMe and Sponsored Reviews were launched, and these concentrated on one-to-one requests for professional reviews.

Dan from the Venture Capital Florida Blog, who is a managing partner of Inflexion Partners hinted to me in a quick email exchange that Pay Per Post had some very significant changes coming in the very near future, and he was certainly right.

Halfway through writing this review of PayPerPost Direct I

Posted in blog monetization , reviews , web 2.0 | Also tagged , , | Comments closed

Google Paid Links – Google Sliding Down The Slippery Slope of Evildom

By Andy Beard | Published: April 16, 2007

Matt Cutts has again been writing about paid links and has also jumped into the sponsored themes discussion, invoking the power of the Google Webspam team from behind the protection of a carefully worded disclaimer.
As Matt says:-

Read more on Google Paid Links – Google Sliding Down The Slippery Slope of Evildom…

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Sponsored Reviews Pays Up

By Andy Beard | Published: March 23, 2007

It is great theorising that you can monetize your blogging activities with various forms of advertising, and possibly some affiliate reviews, but blog visitors often don’t click contextual advertising, and affiliate marketing is most effective when you have a large amount of traffic to a small number of sites, or a small amount of traffic to a huge number of sites. Your relationship with your audience is also extremely important, as Scott Jangro was recently discussing in relation to Google’s new CPA offerings.

Read more on Sponsored Reviews Pays Up…

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WOMMA Should Watch Who They Quote And Especially Who They Link To!

By Andy Beard | Published: March 20, 2007

I came across an interesting piece on the WOMMA blog that unfortunately falls well short of what you would expect from such an organisation.

As always I am not a lawyer, and this is just for entertainment purposes. I am sure WOMMA have some lawyers though, so they really should take a lot more care with what they state and how they state it.

Read more on WOMMA Should Watch Who They Quote And Especially Who They Link To!…

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Disclosure Policy Feedburner Feedflare

By Andy Beard | Published: February 6, 2007

For many people, my Disclosure Policy Plugin was looked on as overkill. It seemed all they really wanted was an overall disclosure policy on their site, and to use a link in their sidebar.
Adding something to their feed content was generally looked on as a good idea, but all the additional functionality wasn’t really required.

Read more on Disclosure Policy Feedburner Feedflare…

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