After Tim posted his findings regarding the indexing of flash websites, I suggested to him that he should carry out similar research on PDFs, because you can’t nofollow a link in a PDF.
As it happened he was already running a test, and he has just published the results to his PDF SEO research
Since the first real information came out about Izea’s (PayPerPost) new SocialSpark service, that is in testing but will formerly launch in January my excitement has been a little tempered.
As I wrote in my initial preview of SocialSpark, there will be new metrics for gauging the authority and influence of a blog, to help determine advertising spend, not only based upon traffic and demographics, but also on past performance with CPM and CPC data also being made available.
I decided to put together a mashup so I can see the chatroom for PostieCon as well as the Live Ustream feed for my own use, but thought I would post it here on the blog for anyone to watch what is happening.
Some time ago I tested the Pay Per Post “Review My Post” links with marginal success.
The success rate was marginal because although lots of people clicked on the links in a fairly short period of time, I had a very poor conversion rate.
The biggest failing was that all they presented to a user after they clicked through was a subscription box, effectively the same as if you clicked “signup” on the PayPerPost site.
Pay Per Post had first mover advantage within the paid review arena, and initially concentrated on providing a framework for the purchase of mass market buzz marketing.
Competing services such as ReviewMe and Sponsored Reviews were launched, and these concentrated on one-to-one requests for professional reviews.
Matt Cutts has again been writing about paid links and has also jumped into the sponsored themes discussion, invoking the power of the Google Webspam team from behind the protection of a carefully worded disclaimer.
As Matt says:-
It is great theorising that you can monetize your blogging activities with various forms of advertising, and possibly some affiliate reviews, but blog visitors often don’t click contextual advertising, and affiliate marketing is most effective when you have a large amount of traffic to a small number of sites, or a small amount of traffic to a huge number of sites. Your relationship with your audience is also extremely important, as Scott Jangro was recently discussing in relation to Google’s new CPA offerings.
I came across an interesting piece on the WOMMA blog that unfortunately falls well short of what you would expect from such an organisation.
As always I am not a lawyer, and this is just for entertainment purposes. I am sure WOMMA have some lawyers though, so they really should take a lot more care with what they state and how they state it.
For many people, my Disclosure Policy Plugin was looked on as overkill. It seemed all they really wanted was an overall disclosure policy on their site, and to use a link in their sidebar.
Adding something to their feed content was generally looked on as a good idea, but all the additional functionality wasn’t really required.