Not long ago I wrote about how PRWeb can be used to grab some useful backlinks on pages that might experience reasonable qualified traffic, especially from members of the press, or owners of quality websites.
The press are an evil bunch:- they phone you when you are busy, ask you lots of difficult questions, try to trip you up or squeeze something juicy out of you, wasting lots of your time, and the buggers rarely give you a citation or a link for your efforts.
I am actually not going to tell you much about this, other than it is totally legitimate and could act as a source of high quality links and trafffic… the type who not only might click through to read what you say, but also write about it.
It is slightly old school, but not talked about, in fact most people just talk about doing this in reverse, but both ways can be effective. Take a look at this PR Stunt.