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	<title>Internet Business &#38; Marketing Strategy - Andy Beard &#187; rankings</title>
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	<description>Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude</description>
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		<title>Adage Power 150</title>
		<link>http://andybeard.eu/934/adage-power150.html</link>
		<comments>http://andybeard.eu/934/adage-power150.html#comments</comments>
		<pubDate>Mon, 06 Aug 2007 18:34:32 +0000</pubDate>
		<dc:creator>Andy Beard</dc:creator>
				<category><![CDATA[blogging tips]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO Blog]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[marketing blogs]]></category>
		<category><![CDATA[opml]]></category>
		<category><![CDATA[power150]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[top marketing blogs]]></category>

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		<description><![CDATA[Well it used to be Todd&#039;s, but as I wrote about recently, it now has a new home as the Adage Power150 and has also been officially announced today on Adage.
That is a lot of links for me in one paragraph, I already feel guilty of linking mistakes.

It is the same list, but just as Todd&#039;s list grew from beyond 150 marketing related blogs, I am sure this list will eventually go beyond 500.
I have annotated the top50 list a little with some thoughts.

Charts like this are a measuring stick, and Daniel prepared a list based on the idea of the Power150 for both Blogging and SEO and I think I actually preferred the original look for the column headers which Daniel used.
There are actually some other differences between the]]></description>
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<p>Well it used to be <a href="http://toddand.com">Todd&#8217;s</a>, but <a href="http://andybeard.eu/2007/07/marketing-blogs-go-ballistic.html">as I wrote about recently</a>, it <a href="http://toddand.com/2007/08/05/the-ad-age-power-150-launches/">now has a new home</a> as the <a href="http://adage.com/power150/">Adage Power150</a> and has also been officially <a href="http://adage.com/article?article_id=119720">announced today on Adage.</a></p>
<p>That is a lot of links for me in one paragraph, I already feel guilty of <a href="http://andybeard.eu/2007/06/linking-mistakes.html">linking mistakes</a>.</p>
<p><img src='http://cdn5.andybeard.name/wp-content/uploads/power150.png' alt='Adage Power150' /></p>
<p>It is the same list, but just as Todd&#8217;s list grew from beyond 150 marketing related blogs, I am sure this list will eventually go beyond 500.</p>
<p>I have annotated the top50 list a little with some thoughts.</p>
<p><img src='http://cdn5.andybeard.name/wp-content/uploads/top-marketing-blogs.png' alt='Top Marketing Blogs' /></p>
<p>Charts like this are a <a href="http://www.dailyblogtips.com/measuring-sticks-for-blogs-do-they-matter/">measuring stick</a>, and Daniel prepared a list based on the idea of the Power150 for both <a href="http://www.dailyblogtips.com/top-25-blogs-about-blogging/">Blogging</a> and <a href="http://www.dailyblogtips.com/top-25-seo-blogs/">SEO</a> and I think I actually preferred the original look for the column headers which Daniel used.</p>
<p>There are some other differences between the original list Todd prepared, and those by both Adage and Daniel.</p>
<ul>
<li><b>Mouseovers</b> &#8211; unfortunately I can&#8217;t demonstrate this to you, but when I was last writing this list I was able to guess fairly accurately how many &#8220;points&#8221; I needed from each service to attain a certain number of ranking points on Todd&#8217;s chart, because when you moved your mouse over the numbers in the chart, you could see the exact numbers being used for each grouping.</li>
<li><b>Automatic Update</b> &#8211; I am hoping that the Adage page is being updated automatically using Todd&#8217;s script, but I believe Daniel&#8217;s might not be. A list of this kind is a lot of hard work to maintain manually.</li>
<li><b>Presentation</b> &#8211; The list on Adage is getting very long, and I predict will get longer &#8211; it really needs to be segmented in some way, I would suggest a way for sites to add themselves to 3 categories out of maybe 10 in total.</li>
</ul>
<p>Whilst I am sure the people at the top of the main list are now receiving a flood of traffic from the announcement, those on additional pages or further down the list will receive far less, though maybe a boost in subscribers from the <a href="http://adage.com/power150/opml">OPML of Marketing Blogs</a>.</p>
<p>p.s. <a href="http://andybeard.eu/2007/07/marketing-blogs-go-ballistic.html">I was right about those &#8220;Todd And&#8221; points</a>. I have a feeling Todd is very partial to things which are not &#8220;search engine marketing&#8221; and &#8220;internet marketing&#8221; related, and I do still need to refine my &#8220;look&#8221;</p>
<h3>Update</h3>
<p>There is quite a lot of coverage of this major shift, and I love efforts to try to bring the marketing industry together collectively, though the battle will become under whose banner it should be.</p>
<p>I mentioned Mike Sansone in my annotation, because he is without doubt one of the greatest evangelists on the benefit of linking out to people when <a href="http://www.converstations.com/2007/08/adage-power-150.html">blogging and marketing for business</a>.</p>
<p>GrokDotCom also has some coverage and has been highlighting the subjective nature of the &#8220;Todd And&#8221; rating, and highlighting their extensive <a href="http://www.grokdotcom.com/2007/08/06/adage-unveils-power-150-marketing-blogs/">multimedia marketing efforts</a>. They did forget to mention their <a href="http://andybeard.eu/2007/07/split-testing-with-wordpress.html">WordPress Split Testing plugin</a>.</p>
<p>Viaspire does some <a href="http://viaspire.blogs.com/weblog/2007/08/theres-nothing-.html">smart linking out to their clients</a> in a great show of reciprocity.</p>
<p>Jim Kukral shows his <a href="http://www.jimkukral.com/online-marketing-tip-lists-work-the-adage-power-150/">blog marketing expertise</a> and highlights why Todd&#8217;s list was so successful.</p>
<p>John Moore welcomes his new visitors and proves he is a <a href="http://brandautopsy.typepad.com/brandautopsy/2007/08/welcome-ad-age-.html">smart marketing blogger</a>, loads of deep linking to his best content.<br />
John of course ranks very highly on the chart, which is admirable for a solo blog.<br />
The sad thing is John would rank much higher if <a href="http://technorati.com/people/technorati/sirnoze">Technorati didn&#8217;t have his links split between 2 different URLs</a> &#8211; maybe he has enough influence to complain about it an have his voice heard.</p>
<p>Jeremiah from <a href="http://www.podtech.net">Podtech</a> creates a <a href="http://www.web-strategist.com/blog/2007/08/06/list-of-ongoing-marketing-related-podcasts/">list of marketing podcasts</a>. He shouldn&#8217;t forget that there are loads of marketing podcasts on services such as Webmaster Radio and Blog Talk Radio. Yeah I still look on audio as being a podcast. If you are looking for video, I know <a href="http://www.marketingpilgrim.com">Andy Beal</a> has one.</p>
<p><a href="http://mediabistro.com/">Mediabistro&#8217;s</a> &#8220;Agency Spy&#8221; has some coverage of <a href="http://agencyspy.wordpress.com/2007/08/06/150-men-and-women-to-rule-the-world/">Adage 150</a> even though they didn&#8217;t make the list being a new site, but at the rate they are pumping out content, I am sure that won&#8217;t be for long. I still can&#8217;t understand why they host 2 of their blogs on WordPress.com, it is so marketing unfriendly (no ads, bad tracking)</p>
<p>Karl questions why <a href="http://experiencecurve.com/archives/ad-age-publishes-the-power-150">Technorati haven&#8217;t come up with something like this already</a>. I agree, though they do provide lots of OPML to help you do it yourself. What Technorati would have to do is provide optional filters for those identified for gaming the system.</p>
<p>Topaz Partners have also written about the <a href="http://topazpartners.blogspot.com/2007/08/tech-pr-gems-almost-power150-blog.html">Power 150</a>, though they haven&#8217;t made the list yet. I hate to say it but one of the reasons is Blogger, because it is so much harder to take part in conversations with other blogs and with your readers even if you use trackback.</p>
<p>What is strange is that this hasn&#8217;t made it onto Techmeme. I thought things related to blogging count as technology, and this is a mashup of data from various technology companies.</p>
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	Tags: <a href="http://andybeard.eu/tag/adage" title="adage" rel="tag">adage</a>, <a href="http://andybeard.eu/tag/marketing-blogs" title="marketing blogs" rel="tag">marketing blogs</a>, <a href="http://andybeard.eu/tag/opml" title="opml" rel="tag">opml</a>, <a href="http://andybeard.eu/tag/power150" title="power150" rel="tag">power150</a>, <a href="http://andybeard.eu/tag/rankings" title="rankings" rel="tag">rankings</a>, <a href="http://andybeard.eu/tag/seo" title="SEO Blog" rel="tag">SEO Blog</a>, <a href="http://andybeard.eu/tag/top-marketing-blogs" title="top marketing blogs" rel="tag">top marketing blogs</a><br />
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