As most of my readers are no doubt aware, I am a strong supporter of sharing the link love, but I always advocate sharing it in a focused manner, preferably from relevant content or from comments and trackbacks. If you trackback/pingback this blog you receive a reciprocal link between highly relevant content automatically, and not only Google and other major search engines count the links as relevant, but also blogging search engines such as Technorati, though with Technorati it is best to do it on a more recent post.
I use Google for a lot of searching every day, I am sure more than 95% of casual users. I am not talking about checking ranking, as things like that can be automated with Google’s APis and various tools. When I need to find information, I use Google Search.
I have seen Google suggest other related terms to try such as this, which appears at the bottom of a page when I search for “insurance”.
The Google Related terms normally look something like this:-