Lots of rash statements get written by new media types after a press conference by Google, as an attempt to grab attention or to validate their business model by detrimenting that of others.
I am glad Matt Cutts, Marissa Mayer and many other Googlers have been fairly quick to defend the continued need for some kind of Search Engine Optimization, because ultimately a lot of what is SEO helps Google index content and find relevance.
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Over the last year I have given a fair amount of coverage to PayPerPost, who now house the service along with other endeavours under the name 

Sam Casuncad – Unprofessional SEO?
Honestly if you offer a service promoting professional SEO and SEM services, you don’t spam the comments of another blog in the SEO community trying to promote some WordPress themes of dubious quality.
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