Targeted Audiences Like Being Sold To

An article on Business Week highlights research carried out by Tivo to determine which adverts people watch and which adverts they skip.

IF THERE’S ONE LESSON from TiVo Stop||Watch, it’s that relevancy outweighs creativity in TV commercials–by a lot. The ads on the “least-fast-forwarded” list aren’t funny, they aren’t touching, and they aren’t clever. And they don’t have big budgets. The top three overall in June (the latest month for which data are available) were CORT Furniture, Dominican Republic Tourism, and Hooters Restaurant. Several throw 800-numbers at you at the end.

ReviewMe & Sponsored Reviews Updated

ReviewMe Ranking

Just a quickie…

I noticed that both Review Me and Sponsored Reviews have fixed their subscriber counts, and for those people using SEO For Firefox, you can see that that is now also reporting Bloglines subscribers correctly.

Best WordPress Plugins – Nominations and Results

I earn money from this blog, but as I have hinted in the past, that isn’t my primary goal. I write paid reviews for products that take a fair amount of time, but nothing compared to the amount of time WordPress plugin authors spend on their creations, only to give them away for free and often still provide support.

Paid Links | Hindsight gives perspective

Paid Links

It is five years, almost to the day that Yahoo started charging $299 per year for a listing in their directory as this article on Pandia clearly illustrates.

The main benefit of being in the Yahoo directory isn’t traffic, it is pagerank / trustrank. Who actually uses the Yahoo directory for anything other than listing their own sites?
It is many years since I went to Yahoo to lookup an entry for anything other than a competitor in a niche.

Nofollow | SEO & Dynamic Linking | Disclosure

Here are some more links discussing the use of NoFollow for SEO purposes.

Seo Blog has a solid overview of how each search engine treats nofollow.
I am not sure the final conclusion regarding Yahoo and treating nofollow for ranking purposes is correct. I know many people who have done well with blog comments with Yahoo search, even on blogs using nofollow. I haven’t got any recent data.