Blogrush has just launched and is promising to help bloggers generate more targeted traffic to their blogs.
Blog bling, blog community and blog traffic widgets are becoming quite a conjested marketplace, so what makes Blogrush, the newest contender something to take note of?
I have a lot of respect for John Reese. People talk about The Digg effect, John Reese can send Digg like traffic to a site just by sending an email, and what is more important is that he sends qualified traffic, buying traffic.
I am fairly sure Blogrush won’t have any need for immediate funding. They have launched on a cluster of 8 servers for scalability, there is no intention of starting this off small.
John has a team of programmers working for him, and established support personnel. Blogrush is apparently just one small piece in the puzzle which is Income.com, which he has been building up to for over a year.
Blogrush is designed to encourage people to promote it with a 10 tier referral program. It hasn’t been specified how the breakdown works on each tier, but the benefit of viral referrals will be substantial for early adopters.
That will be one of the keys as with any program of this type. To get maximum benefit from Blogrush, you are going to have to sign up early and promote it… hence why this is going to explode.
The Blogrush Widget
The Blogrush widget looks par for the course, as they have lots of competitors. It is lacking a lot of the technology of similar widgets. Many widgets for instance have built in browsers for RSS feeds or to stumble through content that is being displayed.
What John claims is that Blogrush has advanced technology to match what is displayed on the widget with your blog content… that it is in some way contextual rather than just category based.
This hopefully will make a significant difference with click-through rate, though as far as I know traffic ratios are based upon impressions rather than clicks.
Hopefully we will see improvements in the future.
Free Traffic Potential?
If you look on your screen real estate as a way to generate more traffic by various means, Blogrush is going to be of interest. I believe it has more potential than many similar widgets, simply because it will gain so much attention over this launch period.
Get people signed up early to benefit from the viral effect.
If you have a lot of traffic already, then that will be leveraged into more traffic on the network.
If your screen real-estate carries high value advertising, you might have to think differently, either about including the widget at all, or positioning both now, and when it is more mature (harder to get new users)
I wouldn’t expect to get a 1% CTR from other sites displaying your content, it is going to be far less based upon what I have seen from competing widgets of this type.
There isn’t a community feature which might encourage repeat visits when someone bookmarks your content, thus you have to value the widget based upon its one click traffic potential.
You are going to have to test and track to see if the amount of traffic you receive is enough to justify the space the widget takes up. Initially you will benefit from viral referrals, but long-term you might be better using the space to generate revenue, and then investing that revenue in other traffic.
Lets Get Viral
Despite my long-term reservations, as it has just launched just hours ago, now is the opportune moment to sign up and promote it. It will grow exponentially for a few weeks.
Test and track, if you are gaining possibly 10 new visitors for every 1000 times the widget is displayed, that might be looked on as a reasonable return on screen real estate unless you have very effective monetization, or cheap methods to generate traffic.
Think about traffic arbitrage – I believe there is going to be a way to specify which sites benefit from your traffic credits. Get cheap traffic on one site, use the traffic credits to promote a better monetized site. You might be able to turn Digg and Stumbleupon traffic into higher quality traffic from another site – well, unless it turns out traffic credits are based upon clicks, but even then some headlines are going to generate more clicks than others ;)
There were a few problems in the first hour of launch, but they are working around them quickly. Email delivery for registration was the biggest problem.
I had a problem registering with a .eu TLD (top level domain) so I had to use another URL which redirects here with a 301 redirect. That resulted in me not winning a free copy of Traffic Secrets 2 on launch – I would have won it.. honest.
John is promising some more launch competitions over the next few days, and I am sure they will be well worth entering.
My suggestion is to sign up, add the widget to your blog, and give it a little promotion. test and track and see if it works for you. That is what I am going to be doing.
Update – Full List of Categories
To avoid confusion, this is not just a widget particular to one niche such as blogging or internet marketing, it is hopefully suitable for all niches giving relevant content, and delivering your content to relevant blogs – I suppose if you have the only blog in existence on a particular subject, it is only going to be traffic based upon the categories.
Anyway, here are the available catagories
- Business Career & Jobs
- Computers & Internet
- Finance & Investing
- Food & Drink
- Health & Medicine
- Home & Garden
- Law & Legal
- News & Media
- Parenting & Family
- Religion & Spirituality
- Writing & Literature
- Video Games
Update 2 – Power Tip – Filtering
If people are reading a review you have just written about a product, you might not want them to click through to read someone else’s review, no matter which niche you are in.
Now in the case of this review, I want people to click through to read the site and sign up, not click to someone else’s site writing about Blogrush.
Blogrush provides a useful filtering mechanism based on either keywords or URLs, or both if you are that way inclined.
Yes, I am blocking the keyword Blogrush at least for now – it seem to be case insensitive.
This might seem a litle mean, but if you are writing good content, and then someone clicks away to a very poor review, but then buys a product using their affiliate link, that isn’t rewarding you for creating good content.
I would advise blocking keywords if they present a leak, though if you are running a golf blog, you might not want to block a keyword as broad as “golf” as then the widget wouldn’t offer any useful content for your readers.
Disclosure: I do some minor consulting with one of the blog community widget sites, Blogcatalog, for which I might receive some monetary compensation if they ever manage to flip the site. I try hard not to let that involvement affect my judgement of other similar sites