No I am not talking about the WordPress plugin / service that gives you the keyword density of your blog posts and counts how many times you have used the same affiliate link in your blog posts every 250 words. Liz has a review of Scribe SEO that I agree with. I actually wrote one myself to post on SEOBullshit but pulled it, then I was going to post it here, then I decided if I can’t say anything nice don’t say anything at all.
I don’t need to pay $30/month to be reminded to include keywords in my titles, but then I am not the intended audience.
So this is not about Scribe SEO, but I had to mention it because Google have this nasty habit of stamping all over other people’s trademarks. They did it with one I helped establish many moons ago, to a project I am rather fond of, Chrome 3d Engine which I helped launch when it was a very early beta.
Google have just launched in their “labs” what is currently just a writing/autocompletion aid which they have called Scribe.
Google Operating System has a writeup.
Earlier today I suggested to friends that today is LDA Day, but I suppose it can be semantics day, or related content day or information retrieval day just as easily.
This is what it looks like on the Google site.
So it is quite an intelligent auto completion interface.
So far… so good
Being a bookmarklet that also means that there is an API used by the bookmarklet. APIs can be used to extract data though I am sure Google will be keen to restrict that.
Whether the data could be looked on as Google suggesting words that have meaning in a particular situation, or whether they are providing some alternatives for you to provide them with the correct choice is yet to be determined. I would think that would be a little of both. Google would do something similar to what is done with recaptcha… one word they are sure about, one they need confirmation on. So with scribe you might get 5 good choices, and 5 maybes.
Can Google Scribe be used for SEO? The phrase completions suggested seem to be human – what is suggested appears to be fairly accurate, but doesn’t necessarily allow for priority in certain situaitons.
It also doesn’t currently take into account personalization or search history – if I type in “Andy B” then the first suggestion is currently Andy Beal.
That result does have a correlation with the search engine results.
I found that interesting… maybe more interesting than the SEOmoz LDA tool.
It is not the same as search suggestions.
It could turn out to be a useful tool, or the API could be used to get a “wonderwheel” type effect, or something the same but different. That is useful for keyword research.