Lets preface this by I am not a lawyer, and I am aware that that is a very long headline and title.
It is taken as fact that a UK online business has to comply with US FTC regulations if that UK company is doing business with the US.
Surely if you are a US company, doing business with the UK, you should have to comply with UK regulations.
I regret to inform you that this is serious news, and if you run your business from the UK, and have a website, this probably affects you.
It affects you even more, and places you at a serious competitive disadvantage, if you are involved with Niche or Internet Marketing, in topics you don’t want your competitors knowing about, especially if click-fraud attacks are a danger.