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	<title>Internet Business &#38; Marketing Strategy - Andy Beard &#187; sitebuildit</title>
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	<link>http://andybeard.eu</link>
	<description>Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude</description>
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		<title>Questions For Ken Evoy of Sitesell</title>
		<link>http://andybeard.eu/1350/key-evoy-questions.html</link>
		<comments>http://andybeard.eu/1350/key-evoy-questions.html#comments</comments>
		<pubDate>Sat, 10 May 2008 08:04:31 +0000</pubDate>
		<dc:creator>Andy Beard</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO Blog]]></category>
		<category><![CDATA[ken evoy]]></category>
		<category><![CDATA[Mother's Day]]></category>
		<category><![CDATA[sbi]]></category>
		<category><![CDATA[sitebuildit]]></category>
		<category><![CDATA[sitesell]]></category>

		<guid isPermaLink="false">http://andybeard.eu/2008/05/key-evoy-questions.html</guid>
		<description><![CDATA[<span class="zemanta-img" style="margin: 1em; display: block; float: right;"><a href="http://commons.wikipedia.org/wiki/Image:Kenevoy.jpg" target="_blank"><img src="http://upload.wikimedia.org/wikipedia/commons/7/7b/Kenevoy.jpg" alt="SiteSell President Ken Evoy in his Montreal office" style="border: medium none ; display: block;"></a><span style="margin: 1em 0pt 0pt; display: block;">Image via <a href="http://commons.wikipedia.org/wiki/Image:Kenevoy.jpg" target="_blank">Wikipedia</a></span></span>My previous post on <a href="http://andybeard.eu/2008/04/ken-evoy-attacks-blogging-wordpress.html">Ken Evoy of Sitesell attacking blogging</a> created some good discussion, both here and on the Sitesell forums though you need to be a Sitesell owner or <a href="http://affiliates.sitesell.com/firesale.html">affiliate</a> to read the discussion there.

For anyone who hasn't come up with a gift for Mothers Day and you live in a country celebrating it tomorrow, it is still not too late to take advantage of the <a href="http://wahm.sitesell.com/firesale.html">2 for 1 special that Sitesell are running</a>.

Mother's day for me is always confusing. In the UK this year it was March 2nd, in Poland it is May 26th.

<b>Globalization and Localization has always interested me in internet marketing</b>

Ken enjoyed the discussion that took place here, obviously because it helps promote his brand, but in addition I am sure it also helps with product positioning and development.

He has consented to an interview with "tough" questions - I have quite a few of my own, but I thought it would be a good opportunity to "open up the mike" and take some reader submissions.]]></description>
			<content:encoded><![CDATA[
<p><span class="zemanta-img" style="margin: 1em; display: block; float: right;"><a href="http://cdn5.andybeard.name/wp-content/uploads/Image:Kenevoy.jpg" target="_blank"><img src="http://cdn5.andybeard.name/wp-content/uploads/Kenevoy.jpg" alt="SiteSell President Ken Evoy in his Montreal office" style="border: medium none ; display: block;"></a><span style="margin: 1em 0pt 0pt; display: block;">Image via <a href="http://cdn5.andybeard.name/wp-content/uploads/Image:Kenevoy.jpg" target="_blank">Wikipedia</a></span></span>My previous post on <a href="http://andybeard.eu/2008/04/ken-evoy-attacks-blogging-wordpress.html">Ken Evoy of Sitesell attacking blogging</a> created some good discussion, both here and on the Sitesell forums though you need to be a Sitesell owner or <a href="http://affiliates.sitesell.com/firesale.html">affiliate</a> to read the discussion there.</p>
<p>For anyone who hasn&#8217;t come up with a gift for Mothers Day and you live in a country celebrating it tomorrow, it is still not too late to take advantage of the <a href="http://wahm.sitesell.com/firesale.html">2 for 1 special that Sitesell are running</a>.</p>
<p>Mother&#8217;s day for me is always confusing. In the UK this year it was March 2nd, in Poland it is May 26th.</p>
<p><b>Globalization and Localization has always interested me in internet marketing</b></p>
<p>Ken enjoyed the discussion that took place here, obviously because it helps promote his brand, but in addition I am sure it also helps with product positioning and development.</p>
<p>He has consented to an interview with &#8220;tough&#8221; questions &#8211; I have quite a few of my own, but I thought it would be a good opportunity to &#8220;open up the mike&#8221; and take some reader submissions.</p>
<p>If you have some burning questions you want to ask Ken, either leave them in a comment, or use my contact form if you don&#8217;t want them aired in public before I can spring them on Ken when he is in the hot seat.</p>
<p>I am not sure what format the interview will take yet</p>
<p>The easy stuff I already plan to ask Ken about include:-</p>
<ul>
<li>Sitesell in global markets (how localized is it, and where next?)</li>
<li>Alternative payment methods for affiliates have been in the pipeline for as long as I can remember.</li>
<li>Why do so many SBI sites look the same (where are the news themes) &#8211; custom designs are few and far between</li>
<li>Affiliate tracking with SubIDs</li>
</ul>
<p>Do you have any questions you want to ask? (tough ones if possible)</p>
<h3>Update</h3>
<p>Make Your Words Sell isn&#8217;t your run-of-the-mill ebook.</p>
<p>It was a collaboration between Ken Evoy and Joe Robson, with Joe spending a total of <b>8 months</b> writing the bulk of the material. It has been on sale and and constantly selling for the <b>last 8 years</b>, with no discount.<br />
Compare that to the to the often publicised methods of writing an ebook in your spare time over a week and launching it the next.</p>
<p>Clocking in at 258 pages of refined and carefully edited content, whilst it might take you a whole weekend to read, it is in my opinion a must read for anyone looking to sell anything online.</p>
<h3>Make Your Words Sell Is Now A Free Download</h3>
<p><a href="http://myws.sitesell.com/firesale.html" target="_blank"><img align="left" hspace="10"  src="http://cdn5.andybeard.name/wp-content/uploads/myws-250x250.jpg" alt="Make Your Words Sell" border="0" width="250" height="250"></a>Now if you have spent the last year reading every copywriting blog such as quality content from Copyblogger or Michel Fortin, a lot of the material in Make Your Words Sell may seem familiar &#8211; however if you are that determined to master the art of online copywriting, you probably already purchased this years ago.<br />
However for the rest of us who may for whatever reason not have read this classic in the art of online selling, it is really a must read. </p>
<p>Some might be tempted to think that if it is now free that it is no longer relevant. <b>Nothing could be further from the truth</b>. The content in Make Your Words Sell even if broken up into 20 or 30 separate articles would all be &#8220;Digg Worthy&#8221;.</p>
<p>I am sure the book has been slightly updated over the last 8 years, but the bulk remains the same quality content it always has been. </p>
<p>Unlike some of the other books published by Sitesell, I don&#8217;t think their system &#8211; Content Traffic PREsell Monetize &#8211; appears even once &#8211; <a href="http://myws.sitesell.com/firesale.html">Make Your Words Sell was written as a pure learning aid</a> (you can learn a lot from all the Sitesell ebooks, even if some are slightly more PREsell)</p>
<p>One interesting concept covered that bloggers definitely need to learn is how necessary it is to <b>sell freebies</b>, even if it is just a link to another article, another blog post, or for a free service. A link on its own generally isn&#8217;t enough.</p>
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	Tags: <a href="http://andybeard.eu/tag/ken-evoy" title="ken evoy" rel="tag">ken evoy</a>, <a href="http://andybeard.eu/tag/mothers-day" title="Mother&#039;s Day" rel="tag">Mother&#039;s Day</a>, <a href="http://andybeard.eu/tag/sbi" title="sbi" rel="tag">sbi</a>, <a href="http://andybeard.eu/tag/sitebuildit" title="sitebuildit" rel="tag">sitebuildit</a>, <a href="http://andybeard.eu/tag/sitesell" title="sitesell" rel="tag">sitesell</a><br />
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Ken Evoy Attacks Blogging &amp; WordPress</title>
		<link>http://andybeard.eu/1335/ken-evoy-attacks-blogging-wordpress.html</link>
		<comments>http://andybeard.eu/1335/ken-evoy-attacks-blogging-wordpress.html#comments</comments>
		<pubDate>Sat, 19 Apr 2008 16:09:44 +0000</pubDate>
		<dc:creator>Andy Beard</dc:creator>
				<category><![CDATA[blogging tips]]></category>
		<category><![CDATA[SEO Blog]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[ken evoy]]></category>
		<category><![CDATA[sbi]]></category>
		<category><![CDATA[sitebuildit]]></category>

		<guid isPermaLink="false">http://andybeard.eu/2008/04/ken-evoy-attacks-blogging-wordpress.html</guid>
		<description><![CDATA[<p>I have learnt a huge amount from Ken Evoy over the years, he provides some of the best free ebooks to learn about affiliate marketing and pre-selling ever written.</p>
<p>His SiteBuildIt system has created many successful online businesses and was doing this long before WordPress became popular.</p>
<p>In his email to affiliates today he announced a <a href="http://blogorbuild.sitesell.com/firesale.html">new sales page attacking blogging head on</a>.</p>
<p>
Blogging has reached lemming status.  Without even thinking,
many small businesses equate blogging with having a Web
site.  This is obviously wrong for small businesses with
something to sell (ex., services, e-book sellers, etc.).</p>
<p>But it&#039;s also the wrong choice for</p>]]></description>
			<content:encoded><![CDATA[
<p>I have learnt a huge amount from Ken Evoy over the years, he provides some of the best free ebooks to learn about affiliate marketing and pre-selling ever written.</p>
<p>His SiteBuildIt system has created many successful online businesses and was doing this long before WordPress became popular.</p>
<p>In his email to affiliates today he announced a <a href="http://blogorbuild.sitesell.com/firesale.html">new sales page attacking blogging head on</a>.</p>
<blockquote><p>
Blogging has reached lemming status.  Without even thinking, many small businesses equate blogging with having a Web site.  This is obviously wrong for small businesses with something to sell (ex., services, e-book sellers, etc.).</p>
<p>But it&#8217;s also the wrong choice for infopreneurs (ex., those who earn affiliate and AdSense income, without selling anything directly to customers).</p>
<p>How and why has blogging reached &#8220;lemming epidemic&#8221; status? How do bloggers actually do FINANCIALLY, where it counts? Should YOU blog?  When?  How do blogs compare to Theme-Based Content Sites, performance-wise in the short-and-long terms?</p>
<p>Where did the misleading promise of blogging come from?  Why do folks buy into it, despite all the evidence of failure?</p>
<p>Remember that &#8220;Where&#8217;s the beef?&#8221; commercial.  Well, the &#8220;beef&#8221; of blogging vs. building is all here&#8230;
</p></blockquote>
<p>In some ways I have similar reservations about blogging, after all not too long ago I did write that <a href="http://andybeard.eu/2007/10/why-blogs-suck.html">blogs suck</a>.</p>
<p>Part of that is from what I learnt from Ken in my early days online.</p>
<p>So what is the best option?</p>
<ul>
<li>Use something like SBI which already exists</li>
<li>Turn blogging into SBI</li>
</ul>
<p>In many ways I am attempting to do the latter</p>
<p>When I first discovered SiteBuildIt I am sure I spent at least 2 days reading all the different sales pages, case studies, and the tons of free ebooks they provide.</p>
<p>It is a good learning experience even if you do ultimately decide as I did that it isn&#8217;t quite what I wanted to do.</p>
<p>SBI seems like an expensive option compared to cheap hosting and free WordPress, but then you end up buying lots of additional training materials, keyword research tools etc, and what seemed cheap very often costs a lot more.</p>
<p>Blogging evangelists are going to love ripping into this <a href="http://blogorbuild.sitesell.com/firesale.html">new sales page attacking blogging</a>.</p>
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	Tags: <a href="http://andybeard.eu/tag/blogging" title="blogging" rel="tag">blogging</a>, <a href="http://andybeard.eu/tag/blogs" title="blogs" rel="tag">blogs</a>, <a href="http://andybeard.eu/tag/ken-evoy" title="ken evoy" rel="tag">ken evoy</a>, <a href="http://andybeard.eu/tag/sbi" title="sbi" rel="tag">sbi</a>, <a href="http://andybeard.eu/tag/sitebuildit" title="sitebuildit" rel="tag">sitebuildit</a>, <a href="http://andybeard.eu/tag/wordpress" title="wordpress" rel="tag">wordpress</a><br />
]]></content:encoded>
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		<slash:comments>68</slash:comments>
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