Tag Archives: socail media marketing

I Hate Rhubarb Not Broccoli & Undeniable Proof

By Andy Beard | Published: July 15, 2009
As an affiliate, and future product publisher, proof (that is unequivocal) is something in which I place a great amount of emphasis.
  • It allows me to recommend a product or service with reduced risk of damaging my own reputation
  • I want to be sure my readers will be delivered the product or service promised, thus giving them the potential to achieve any results claimed
  • Reputation is important - often proof also acts as a significant guarantee that customers will be treated well (within the boundaries of what the product or service encompasses)
  • Reliable data - if I can dig holes in claims made in promotional material, so can my readers
  • Real testimonials - you can pay huge fines for astroturfing
  • Proof in advance during product launches by providing real substantial results in advance is a powerful concept.
  • Proof increases conversions
Lets look at a few good and bad examples
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  • RAP Bank

    I have just signed up for RAP Bank myself - call this a mini-review.
    It seems to be one of the smartest ideas for a long time as a great way to consolidate 100s of affiliate programs under a single entity for promotion.

    It is also one of the best implementations of WordPress I have ever seen.
    It is not without its bugs, as this is effectively pre-launch. For example I just found a bug in the keyword based search RSS feeds (yes RSS feeds for any term will be hot), but it looks like they might be onto a winner.
    Check it out - signup for the basic service is free.

    >Affiliate Program

    P.S. It is not immediately obvious who is running the site, but looking at my Paypal receipt (yes I signed up for Vendor Plus) I believe the site is run by Bill Ortell From Rap-Extras.com who is RAP certified and does the membership add-on that is highly popular.