I got to skim through this a couple of days ago and need to read it again in more depth and do a lot of planning.

It is free, and well worth downloading.

It is totally different to Stampede Secrets which I reviewed a few months back, or the Authority Black Book which I haven’t reviewed, but I am sure many people have read anyway.

How can 3 ebooks from highly experienced internet marketers on Web 2.0 marketing and traffic generation be totally different, worthy of your time, and in the case of Stampede Traffic, worthy of some cash?

I would look on Authority Black book as a guide to building an authority site with wordpress and promoting it, which is effectively what Jack’s Authority Site Centre is all about, but they build the WordPress sites for you, and trick them out and host them.

Michelle’s Web2.0 Traffic Generation Blueprint is a step by step list of every way she promotes a website. It doesn’t get into possibly complicated decisions about deciding which site might be most appropriate, you end up generating traffic from so many different sources the odds are in your favour that you hit a good source. It should be noted that Michelle works a lot with out-sourcing, and this would be a perfect guide to give to a link builder and say “do this”, and also assign an outsourced writer to work with them.
I suppose rather than creating a mininet, it is more like a “social net” of 100s of interlinked pages on web 2.0 sites & profiles, social bookmarks and news items that eventually lead back to your money sites.

Stampede Traffic is a little more selective – you target the social networks you believe will give you the most traffic and best links, build up credible profiles, and develop “meaningful” communication with other social network users.
In some ways it is also more of an executive “Why are we doing this?” and “How are we doing this?” approach, and gives you some great basics. It is for niche marketers also looking to refine their approach.

All good reads, if you value your time I would read all of them, though I am not sure in which order, probably go for ABB, then Web 2.0 Blueprint, and if you find you need more of the executive overview, in a Marketing Sherpa style report, Stampede Traffic is ideal and extremely well researched.

Update:

Lots of well deserved positive feedback on Michelle’s Web2.0 traffic blog

For those unfamiliar with Antisocial, these are the differences

• All links have nofollow added – this might sound strange coming from someone who strongly supports the removal of nofollow from comments, but there is no logical purpose having a followable link to a social bookmark site that just points to a submission form
• TwitThis Support – for those that like Tweeting
• StumbleUpon Fix – The original has a bug in the StumbleUpon link
• New support for Sphinn – lots of people are going to use it, so I am sure it is a welcome addition

I am aware that Eyefall previously posted a modified version of the original to include Sphinn, but it doesn’t include the other necessary changes, and who really wants to use a plugin that sucks for SEO, especially the primary users of Sphinn, most likely SEOs.

Another valuable note, very few people will actually take action and use patched files, or even files presented as phps which you have to copy and paste.
If you don’t distribute plugins in an idiot proof zip file, very few people will use it.

I learnt this from experience by offering initially instructions on how to patch Sociable, and how many of my readers didn’t take action.

If you are still unsure about why you might want to use my version of Sociable, you might appreciate this “blast from the past” about how many blogs can retain as much as 50% more link juice internally.

For more information on the plugin itself, please visit the main download page.

For those that know all about it, here is a quick download link for Antisocial

Note: As always, no version number change though I have updated the notes within it – I still look on this as not being a branch of the original, just a hack for SEO minded individuals.
It still contains the sociable bug with WordPress 2.2.1 as I recently mentioned

SEM Isn’t a Neglected Niche

PlugIM has been going reasonably well for quite a while
Bumpzee has lots of communities that are SEO / SEM / Marketing related

There are also a number of other marketing and blogging bookmarking and news sites that I have seen though didn’t seem to have quite as much traction.

Sure, SEO, SEM etc isn’t very popular on sites like Digg unless you have a very cultivated audience, and even then you have to have an insane amount of credibility in the the eyes of the general Digg population to stand a chance of not being buried.

So if it is not availability of suitable social networks for the topic maybe it is…

Sphinn is a Better Technology Platform?

Sphinn is running on Pligg

Well at least Sphinn is sometimes running on Pligg…

PlugIM is also running on Pligg, but from what I can see, other than cosmetic differences such as adding all your other social networks, and possibly “stalking” (I haven’t looked at that closely), the version of Pligg used by PlugIM is much more heavily customised.

This includes:-

• Autosubmission of content
• Tagging (though this isn’t collected from the content)

Categorization of content just doesn’t work – there is a big difference in SMO with the purpose of gaining links, and SMO with the aim to gather email or RSS subscribers for Direct Marketing.

Bumpzee on the other hand is a custom platform – it still has a few bugs, and quite a few features missing. If it received a similar amount of attention as Sphinn seems to be getting, I am sure the guys at Bumpzee would spend a huge amount more time on it rounding off the features.

Ultimately Bumpzee currently blows Pligg out of the water for features unless Pligg is heavily customised.

• Autosubmission of content
• Tagging (picked up automatically)
• Lots of Widgets
• Multiple interlinked communities

Sphinn has no technological advantage, in fact it might be looked on as inferior

Attention Wars

Lots of people in the SEM community have attacked Jason Calacanis for Mahalo his (in his own words) “viable Google co-exister”, and Guy Kawasaki for Truemors.

Danny Sullivan was one of the heavy detractors.

The only reason Sphinn might be successful is Danny Sullivan & Attention

Deja Vu anyone?

Hardly anyone in the SEM community would give a damn about Sphinn if it wasn’t launched by Danny. I have seen Pligg sites heavily criticised by many SEO/SEM specialists.

When Danny Sullivan announced Sphinn, he stated:-

By no means do we envision Sphinn as replacing general news sites like Digg. We just think the story submission model can work and be powerful in a specialized area such as search, as well.

By the way, we’re not the first to try this for search. In February 2006, The Search Engine Press was launched, then John Battelle kicked off SearchMob in September of that year. Since then, we’ve had others appear, including BUMPzee and ISEdb Scoop. We’re happy to join them!

That was actually only the second time Bumpzee had been mentioned on Search Engine Land.

I can only assume that Bumpzee wasn’t gaining exposure on influential SEO / SEM blogs because of some kind of disclosure problem, or not wanting to promote a future competitor, or a future competitor owned by a strategic business partner.

PlugIM has never been mentioned, though it does pick up Danny’s content from Search Engine Land.

At least Sphinn can’t be accused of copying some of the better features on PlugIM.

Critical Mass

Sphinn now exists, and will likely capture the attention of a large proportion of the SEM / SEO community, because ultimately most people involved in SEO / SEM in one way or another are attention and link whores.
Danny certainly has a fair amount of attention, and a lot of other people in the industry with attention are also promoting the site, at least a little.

It will continue to grow as long as Danny keeps driving traffic to it, but he is not even doing a very good job of that.
Guy Kawasaki leverages his own traffic to drive people to Truemors with an RSS feed above the fold on the front page.
Search Engine Land currently only has a link in the top right corner, and no voting buttons as standard.

I also noted that SEL has MyBlogLog removed. Does this mean they are going to try to make Sphinn more “social” with widgets as well?

Unfortunately Sphinn is a very category centric niche voting site – I don’t see it’s population growing beyond the aggregate subscriber base of Search Engine Land and SEOmoz.

Market Segmentation

With Sphinn, the guys from Search Engine Land are effectively claiming their own little kingdom in social news, unfortunately whilst it might be good for Danny to enhance his own attention, and maybe drive traffic to a number of sites that deserve some limelight (I have noticed Meg, Lyndon & Maki doing well), I am not sure this is such an ideal situation.

There are various groups of people involved in SEO / SEM who don’t even acknowledge that the others exist. The same is true of internet marketing and affiliate marketing.

Building Bridges

What was really needed was for existing services to be given some attention, which would have the effect of building bridges between communities.
A service promoted significantly by the SEO / SEM and affiliate / internet marketing community could gain critical mass for a news network that allowed content that was more commercially flavoured, and such a community would also attract casual users, linkerati, press and ultimately drive more traffic to good content.

The best option possible would have been to adopt something that already existed.

Not the Same As Blog Social Networks

In my opinion this is not the same as blog social networks, within which Bumpzee also fall, competing against Mybloglog and Blogcatalog.
In theory there are 75M bloggers, and I doubt there are many more than 200K actively interested in SEO / SEM enough to be involved with a social news site on the topics. It is only when you start merging with internet marketing, affiliate marketing and “make money online” that you start hitting the 1M+ audience that is easily possible.

Spinn Exists – Have to Use It

I am already giving Spinn as much promotion as Danny is himself, with a voting link on every page. I want the attention, but hopefully I can also divert some of that attention towards other services that are equally deserving.

The Alexa data is more for future reference as Sphinn has just plummeted after its launch and will take a while to gain traction.

Including 4 voting buttons on a page is dividing attention, although I have removed StumbleUpon because providing a button was reducing any “thumbs up” I might receive.
Ultimately, if I was to remove one of the 4, it would currently be Sphinn.

Giving Attention

It is honestly a shame that Danny and Search Engine Land took this direction. It would have been much better to promote the existing services extensively 4 months ago. By this time they would be booming, and drawing a much wider audience – such strategies have much stronger long term effects.

Of course it is not just Danny – Rand for instance didn’t even mention competing services in his post, and the first mention of the fact that it was running on Pligg rather than “the site itself has some fairly exceptional functionality” was by Carsten in the comments

When you share your audience with others, quite often you get it back in spades. Two posts in a row touching on reciprocity.

I would honestly much rather be bumping or plugging everyone’s posts than using Sphinn, because that would suggest growing cohesion within the industry, and not more splintering.

With that said, everyone interested in SEO and SEM should sign up with Sphinn, and also grab Michelle’s Sphinn plugin

One of the biggest takeaways from Traffic Stampede Secrets that I reviewed a few months ago was how important it was to target the right social bookmarking and networking sites for your own sites, and also to evaluate and test how effective a particular bookmarking button might be.

I have just removed my StumbleUpon graphic that floats on the top right of every post, and the Technorati favorites button that was included in the same place.

StumbleUpon

I love StumbleUpon, I use it daily to find great sites, and my readers love it as well.

So why did I remove it?

I use a lot of tracking, and frequently I saw clicks of the StumbleUpon button, but no corresponding reviews.
Someone will click the button, and decide not to write a review, and then click their stumble button to go somewhere else. People are shy….

In that situation you don’t get a vote even if one was intended!

If someone is using StumbleUpon, they have the toolbar installed. The “Thumbs Up” button is right next to the Stumble Button.

It is possible I will get a few less reviews, but hopefully I will also get a few more positive votes for my content – those people who clicked a graphic and were too shy to write a review.

Thus whilst StumbleUpon traffic is great, the button I was using, because it only links through to a review form, might not have been helping me, in fact it might have been a negative for gaining votes, reducing the amount your best content is shared with others.

Digg

None of my content is written specific to a Digg audience. I try to write good “in-depth” content and generally many of my articles are not appropriate for the mainstream Digg audience.

Those articles that are appropriate appear to hit a well known phenomena, as happened on my article on Digg friends (which wasn’t about gaming Digg) or my in-depth review of PayPerPost Direct.

My recent articles on WordPress SEO, contain far more valuable information than the majority of “SEO Tips” articles that seem to make the front page of Digg.
Digg users often have short attention spans, and seem to prefer Digging shorter articles – I am sorry but I am not going to write short articles just for traffic. If an article needs more words, I am going to use them.

I am going to continue including the Digg button, because eventually I believe some of my content might become more appreciated by a wider Digg audience.

Technorati Favorites

The button was duplicating something I already include in my sidebar. I will still be reciprocating, many people find it valuable and it is my way of adding people to various OPML tools I am playing with.
There wasn’t a need to have the button in quite such a prominent position.

I maintain my Technorati Favorites with EngTech’s Technorati Favorites tool, the version from 23/05/2007 is working currently (see comments) – remember to clean up your favorites.

An example of how I use the OPML from my Technorati Favorites is the meme I created on Megite for the Technorati Favetrain.

The only way to be added to this special meme is to add me to your Technorati Favorites, and I reciprocate automatically.

This is how I get to read so many blogs, and seem to appear on blogs all over the blogosphere that have interesting articles.

PlugIM – New Addition

I have been a member of PlugIM for quite a while, and have always found it to be a good source of quality articles focused primarily on internet marketing.

Whilst many people might look on this as some kind of duplication with Bumpzee and the affiliate marketing community there, there is actually only a partial overlap in readership, especially among the dedicated reader base.

PlugIM is very much a niche community, whereas Bumpzee caters for many different communities, one widget fits all.
There are currently hundreds of niche communities which utilise some form of voting script.

Many might look on them as being Digg clones.

If you are a Digg user, let’s be totally honest – do you want the hottest knitting pattern for this coming season (yeah knitters will be thinking about Winter clothing already) appearing on the front page of Digg?

Until Digg caters for all topic areas, there is room for clones. Knitting is probably a bigger niche than Tech industry news.

Now for me, PlugIM is appropriate for my niche, I think it deserves a spot in prime real estate.

I have been waiting a little while to mention Michelle’s PlugIM plugin

When it was first launched it didn’t have the flexibility I needed to position it in the “prime real estate” that I wanted, but it is there now.

It is also very “light” in coding, just 4kb, and I hope it doesn’t affect load time too heavily. It certainly won’t be a factor on single pages. My front page is probably going to change somewhat as I make a lot of SEO changes.

One great advantage of the PlugIM plugin is that once an article is already submitted (which happens automatically because they pick up your RSS feed), you don’t have to be logged into PlugIM to vote, or even be a member.

I am also a marketer – PlugIM is designed for marketers and isn’t selfish – when someone votes on your content, it doesn’t take them away from your website.

Bumpzee

Bumpzee stays

I get a huge amount of traffic from Bumpzee on a daily basis, many of my readers are active users, and I maintain one of the largest communities on Bumpzee for blogs that have removed nofollow from their comments area.

In many ways Bumpzee is more like a social network than a social news or bookmarking site.

Bumpzee is the most multi-purpose voting widget, because the service caters for any niche.

Del.icio.us

I am going to integrate something for Del.icio.us with my next major overhall. I find myself using it more frequently for content I really want to keep a bookmark of for future reference.
It is most likely going to be using Feedburner’s Feedflares.

Netscape

I know a few readers use Netscape, though I have seen only limited usage of it where it has been provided in Feeds for the last 6 months.

Someone browsing your site from Netscape might be doing it with a sidebar with a voting button, so in many ways providing a button is superfluous.

Other Services

I am always on the lookout for services that would be useful to add, which my readers would actually find useful. I can provide lots of different buttons using the hacked version of Sociable I use, if readers are going to use them.

If there is a social bookmark service that you actually use on a regular basis, and would like me to add, please let me know.

Facebook? Well I have included it in my feed for a long time, it doesn’t seem to be used

Other Optimization

I am going to start adding some additional optimization, such as custom greetings for each source of traffic.

• People have heard about it
• A few people may even be using it
• It received and will continue to receive lots of links

Hmm damn… you mean links have value?

Guy has done a great breakdown of the cost of creating Truemors.

He might have spent too little or too much – I think he should have used better hosting from day one, and implemented a lot more functionality that is easy to achieve on WordPress, such as tagging with Ultimate Tag Warrior.

$12,107.09 was the total cost, which included $4,500 for the software, and $4,824.14 in legal fees. He also registered a load of domains, and whilst he thinks he made a mistake by not buying them from Godaddy and saving a few bucks, I would certainly recommend never buying a domain from GoDaddy – I prefer Namecheap.com and I know my expert friend Dave Zan has a few other recommendations.

Here is the slideshow Guy had made

The money spent on the legal paperwork and domains was good money spent, and also shows Guy’s commitment for the long haul.

Guy has no advertising, so how has he made a profit?

Links Have Value

Those links are not spam, it is all editorial links from top bloggers.

Truemors is probably already a PR6 maybe a PR7 domain, and people are not going to stop writing about them.

PR6 or PR7 with only 3000 links being reported?

Yes, quality links do that to blogs, just take a look at Vanessa’s blog.

Actually Vanessa has a few more links now than she did at the last pagerank update, but still in the 3000s.

Editorial links from influential blogs makes for very high credibility in the search engines.

Truemors Is A Real Blog

Unlike bookmarking communities, Truemors is currently being looked on as a real blog

It is hard to say whether Truemors is UGC (User Generated Content) or USC (User Submitted Content)

For now at least Truemors has a level of moderation by an editor, so it might continue to be treated as a blog.

Domain Valuation

Potentially a PR7 site at the next update, though it doesn’t have much age yet. Loads of credible links, I think the site has probably a fair amount of trust.

Guy isn’t renowned for great monetization, but the domain alone is probably worth $15-$20k even if it only has a trickle of new links coming in. I have a feeling links will just keep flowing.

Truemors Version 2

There are also some interesting things Guy could do with this model, at very little extra expense, such as build version 2 using WordPress Multiuser.

• Imagine every user had their own Tuemors that they could publish to, and that other people could subscribe to. That sounds a little like Twitter or Tumblr.
• Imagine you would have the option to republish the item on your own blog if you thought it was interesting – that would be a good alternative to voting for a story.
• The most republished stories could be promoted on the front page.
• The news item wouldn’t be resent to those who had already heard about it from another friend – no duplication

To create that version 2 of the site would probably cost him less than the original investment

It is true that what he has built can be easily replicated. When the site was first announced I looked at it, worked out all the plugins he was using, and was going to pay someone to create a “Truemors” like theme for WordPress.

Yep linkbait…. “How To Create Your Own Truemors Site in 10 minutes”

5 minute install for WordPress, and 5 minutes to upload and activate plugins and theme

I suggest people look at the Truemors site a little more carefully, and think creatively because it has a lot of potential, both for Guy, and for creative thinkers who might not realise quite how flexible WordPress can be.

I do wish he would remove the NoFollow from the links
That actually might eventually be the the deciding factor between Truemors being editorial content and user generated. Are the users the scum of the earth, or treated with some respect for the content they supply. Give links, and people will use the site more. Maybe just give links to registered users who post content and have validated via Paypal.

I don’t think the site is quite ready for a $1M buyout but that domain is already worth more than the money Guy has spent.
Would a VC invest in such an idea? Who knows, I suppose it all depends on future plans.

It has certainly got me thinking… I wonder if Guy realises how successful his site really is and its full potential

Update:- I Submitted this story to Truemors, if you enjoyed it, please think about voting for it on Truemors (no need to register)

I should also note that Truemors sends pings for any submitted story, so they really should have followable links. I wonder if this ping to Truemors will somehow register on Truemors.

Update2: Trackbacks Work

How many social news sites allow you to send them a trackback?

Remove the nofollows Guy!

If spending $97 on an ebook is a major financial commitment, don’t read any further

Ok, for the rest of you lets get on with the review…

• There is no hype in the sales letter
• There is no hype in the ebook
• There is no hype in this review

Another Web 2.0 Social Media Ebook?

After you read the sales letter that is probably the impression you will have, and in fact you will still have that impression shortly after you start reading the ebook.

Here are some interesting facts for you

Pages 56 (+bonus guide on video, crib sheets and tables)

In fact those few references that were included were mainly in facts and figures like usage data.

So What is this Ebook Talking About?

Traffic Secrets

Whilst many people don’t appreciate the value of ebooks, claiming that the information is out there if you look for it, or join and participate in various forums, that isn’t strictly true.
We live in an age of information overload. Quite often different ideas and new ideas take a long time to rise to the surface, or never make it, not because the ideas are not valuable, or supported by hard evidence.

I often see “specialists” in SMO (Social Media Optimization) and SMM (Social Media Marketing) claim that their methods and expensive services can work in virtually any market place.
I am not going to dispute those claims, but that very statement tends to drown out other methods that could be equally effective for traffic generation that might be equally, or potentially more suitable for certain markets.

Traffic Strategy

The fundamental value from this ebook is that it challenges you to examine your social media marketing strategy, and optimize it for best effect.
This is nothing to do with writing better headlines, or coercing top users at Digg, Reddit or Netscape to add you as a friend and to plug your content.

Whilst Laura’s intention was to target the ebook to beginners in social media marketing, in many ways consultants in social media marketing should read it because it will place a new perspective on information and strategies you think you already know.

Professional Writing

Laura has written a lot of ebooks as a ghost writer, and this isn’t her first outing in publishing an ebook in her own name. This ebook oozes quality production with footnotes on almost every page and links to resources that back up the data and strategies she proposes.

The professional tone may also be one of its shortcomings – The Stampede Secret isn’t a light refreshing read, or suitable for people who prefer information in short 400 word chunks.

To get the most benefit you really will have to read through the ebook a couple of times taking notes – in some ways it reminds me of some of the more serious marketing reports you might receive from Marketing Sherpa.

Recommended Audience

Ideal

You are already making money, and probably think you know everything there is about SMM. You might even skim read the ebook once and think there is nothing new, but if you take the time to sit down and read it slowly a couple of times, you will pick up a new perspective.

• Marketing consultants
• Blogging consultants
• Business owners in niche markets
• Owners of Virtual Real Estate in Niche markets including blogging networks
• VCs and Angel Investors
• Researchers
• Journalists

Possible

Beginners who have tried SMM for their niche websites and blogs with little success, and who have money to invest to accelerate their learning process.

Don’t Buy It

This isn’t an ebook showing you the secret route to success and instant wealth. This isn’t something you should spend your last meal ticket on for that one chance of financial independence.

If the price of the ebook is more than you would spend on a night out, think again.

It will probably take you 3 hours to read this ebook unless you have been studying various fast reading techniques – if 3 hours of your time is worth less than $97, this ebook probably isn’t ideal.

You Can Find This Information Elsewhere

I honestly haven’t gone searching for all this information elsewhere, but I am sure somewhere among the millions of pages of content that are created on the internet every day, you would find at least 90% of this information. The value is in the way it is collated and presented.

Just as an example some of what is discussed in the ebook you could find on my blog, and potentially in more depth, especially in regards to things like tagging. Laura even quoted from one of my articles and linked through, highlighting that people should read the article, and the valuable discussion afterwards.

Unique Information

Analysis of one of Laura’s niche sites in a very competitive market (Acne Treatment) with real proof of traffic numbers from Quantcast – not just screenshots.
This isn’t a high traffic site, it is very much a simple niche website, running on WordPress that anyone could create and generate some income – I wouldn’t expect Laura to expose her most profitable sites.

Discussion of traffic strategy – some social media consultants charge $5000 per day to help you formulate a social media marketing action plan. Most of the consultants concentrate on the search engine optimization benefits, and not how to participate in social networks to find real customers.

How to Write an Ebook – whilst this isn’t one of the lessons taught, the production quality and style is something to learn from.

I am going to finish off with a few select quotes from the ebook that don’t give too much away, but at the same time highlight how much different the overall perspective of the information is.

If anything is going to hold you back in being a fore-runner in the new web, the need to measure and record every click or movement to and on your site would be the culprit. The internet is changing at such a rapid rate that controlling and metering every change you make has the potential to stall your success.

Uptight control and playing it safe is seldom the stance of a pioneer. It is the pioneer who wins in profits, fame and visitor traffic – not the followers and whiners. I am not guaranteeing success by any means, nor am I advising you to risk your life savings on some promising new start up, but I am saying that the occasional ‘play your cards or go home’ attitude is one of the keys to success.

Web 2.0 is a very creative, innovative and fluid environment. Most Web 2.0 sites cannot be put in a box and measured in any consistent and reliable fashion – they are simply too young. There is a level of intuition at launch, an element of change and growth throughout the life of the web property, and yet another level of intuition used for assessment when determining a reasonable sale value.

Conclusion

No hype, no bonus, though if I do see enough interest and sales I might write up a supplement to the ebook going into some of the topics in more depth, especially on the benefits of tagging.
I would probably make that available free to all Laura’s customers.
I may even go into some of the topics that Laura has missed – Web 2.0 grows at an alarming rate, and there is a limit to how fast you can research strategies enough to be able to offer conclusive proof.

Disclaimers are unheard of in most ebooks, but Laura takes this to a new professional level, this is just part of it.

Information within this report may be speculation and are therefore within the meaning of the securities litigation reform act of 1995 and contain verbiage such as ‘expected’, ‘anticipated’, ‘estimated’, projected’, ‘believed’ or variations of those.

I have actually been chucking a few emails backwards and forwards to Laura over the last couple of days, and I thought I would include one small excerpt.

You know you really rock! You don’t even ‘know’ me and you’ve given me so
much of your time. It’s a dying art in our world.

I am not going to include my exact reply, because it mentioned names of people that if internet marketers were actively using LinkedIn, would certainly appear between myself and Laura as shared contacts, and over the last 2 years I have certainly dropped by her blog a number of times.

This comment also shows the benefit of “paying it forward” and the value of providing information for free to eventually reach your goals.

There are quite a few expert marketers who normally charge their clients a great deal of money who I correspond with on a regular basis, simply because they have gained value from what I have offered for free.

One of the bonuses that Laura provides is some very specific email support – she states that she will answer 2 emails from her customers, and highlights the importance formulating those questions to receive maximum benefit. She is not going to exclude pleas for help, and win / win relationships can develop to extend the level of help provided.

I have always been happy to answer emails regarding the products I review both before someone makes a buying decision and afterwards, or you can just ask here in the comments.

I gained a great deal of value from Stampede Secrets. I might not realise that value immediately because I already employ many of the strategies and techniques discussed, and it is hard to quantify the effect any changes might have on my income.
Reading the ebook has certainly helped me highlight the action I should be taking to revitalise some of the niche websites I have had for a long time and hardly ever modify, because each is bringing in a small trickle of income.
Laura has helped me realise that it is possible to employ a few extra traffic strategies for these niche websites that could turn the flow of traffic into a gushing fountain.

Disclaimer:- I am one of the few people who received a free review copy of this ebook, possibly because I offered to take a look before publishing, that Laura reads my blog, and because she quoted me in the ebook. To be honest I might not have purchased the ebook just based upon the sales page. That is the value of affiliate marketing in pre-selling, or explaining the benefits of a product in an ethical manner

As you would expect from Maki, this article really does go into great depth on how to use Reddit effectively and ethically.

Reddit is a service I honestly don’t have a lot of time for, though I do have an account and welcome more friends.

I listed all my Social media memberships in my post on StumbleUpon, from which I also linked through to Maki.

Maki- congrats on the new writing gig.

I have read lots of guides on how to use StumbleUpon, but Maki has probably just written the Ultimate StubleUpon Guide.

I love receiving visitors from StumbleUpon, and it can come very unexpectedly.

If anyone wants to expand their StumbleUpon network, here is my profile.

You can also find me on Digg, Reddit and Netscape, though the latter 2 sites I am a fairly new user.

Sociable has been due for an update for a long time. In popularity I am sure it is among the top 20 plugins in use, maybe even top 10 – it is certainly very visible on blogs, more so than the very discreet Share This plugin.

I contacted Peter a couple of weeks ago asking if there was an update coming soon, and he said to me that he was back working on Sociable, and an update was imminent.

You can currently download beta4, it is quite possible that the plugin will go final today.

It hasn’t changed a huge amount, other than adding a lot more bookmarking sites, so you can choose which sites are popular with your audience.

I have just sent Peter a small update which he can hopefully include:-

• Adding the nofollow tag to the links
• Inclusion of a Plug IM button
• Inclusion of a Bumpzee Button

You can see the new buttons as I am currently testing them on this blog with version 2.0 Beta4

If you are wondering about PlugIM and Bumpzee, PlugIM is a growing site similar to other social bookmarking sites, but with an emphasis on Internet Marketing (where you are allowed to plug your own posts), and Bumpzee is a new social network for Affiliate Marketers that picks up your feed content automatically for other people to vote upon.

Yesterday the big news was about Technorati adding some kind of Digg clone (Technorati WTF), but in many ways Bumpzee might have similar functions, because you can find content based upon tags, and vote on the ones you like. They don’t have the massive amount of content yet, but it could be a very useful service or script within vertical markets.
In fact from what I read on Niall Kennedy’s blog, WTF grew out of an internal notes tool, and is more a way of explaining news on Technorati, a social feature, rather than a voting system. Technorati votes for sites with blog posts, which generally take more than 3 seconds to write, unlike Digg, so the top stories might actually be more news worthy.

He had a great article, he submitted it himself, and it flopped on Digg.

Doesn’t that happen to us all? Multiple Times?

But John didn’t give up, and applied some things he learned on other sites.

He then submitted the exact same article, but with different headline, and a new URL (changed page slug), to all the same sites.

The new version of the article has brought him almost 5000 visitors.