- It allows me to recommend a product or service with reduced risk of damaging my own reputation
- I want to be sure my readers will be delivered the product or service promised, thus giving them the potential to achieve any results claimed
- Reputation is important - often proof also acts as a significant guarantee that customers will be treated well (within the boundaries of what the product or service encompasses)
- Reliable data - if I can dig holes in claims made in promotional material, so can my readers
- Real testimonials - you can pay huge fines for astroturfing
- Proof in advance during product launches by providing real substantial results in advance is a powerful concept.
- Proof increases conversions
RAP Bank
I have just signed up for RAP Bank myself - call this a mini-review.
It seems to be one of the smartest ideas for a long time as a great way to consolidate 100s of affiliate programs under a single entity for promotion.
It is also one of the best implementations of WordPress I have ever seen.
It is not without its bugs, as this is effectively pre-launch. For example I just found a bug in the keyword based search RSS feeds (yes RSS feeds for any term will be hot), but it looks like they might be onto a winner.
Check it out - signup for the basic service is free.
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P.S. It is not immediately obvious who is running the site, but looking at my Paypal receipt (yes I signed up for Vendor Plus) I believe the site is run by Bill Ortell From Rap-Extras.com who is RAP certified and does the membership add-on that is highly popular.
With the recently introduced API still in closed beta, I can only imaging they are going to add a little more to the information panel in the future to expose your activities in the "social cloud".
Back in August I reviewed Jack's
WordPress Comment SEO Solutions
I am sure some of this post is going to blow people's brains, though this is only the tip of the iceberg.