- It allows me to recommend a product or service with reduced risk of damaging my own reputation
- I want to be sure my readers will be delivered the product or service promised, thus giving them the potential to achieve any results claimed
- Reputation is important - often proof also acts as a significant guarantee that customers will be treated well (within the boundaries of what the product or service encompasses)
- Reliable data - if I can dig holes in claims made in promotional material, so can my readers
- Real testimonials - you can pay huge fines for astroturfing
- Proof in advance during product launches by providing real substantial results in advance is a powerful concept.
- Proof increases conversions
Tag Archives: Social Media
Hated Or Loved? Get Front Paged After Being Buried
Sadly this isn't possible on Digg, though it would be interesting if they provided a page with the most buried or hated stories. After all, just because you don't like a story doesn't mean it is spam, but it is still news.
Jack Spirko has knocked together an interesting site where your story can appear on the front page because it is "hated" and I feel the idea is worthy of a mention.
You can see that currently the hated stories seem to only appear in the sidebar - I would love them to be integrated with the main results by default
Sphinn Moderation An Insult To Gary Halbert
Whilst this might be personally biased, it is my opinion that my Gary Halbert quote in my recent Players With Money Review is probably better content than 90% of what is submitted to Sphinn, and on its own might even have been front page material if posted on a blog that was actively promoting their content on Sphinn.
The whole article is better than 99% of Sphinn content
I wonder how many people on Sphinn have even heard of Gary Halbert?
It seems like the Sphinn moderators were having another hissy fit - they see an article written intended to promote a
Fast Company Beta Tips
Lee Odden was kind enough to invite me to the Fast Company beta, I assume he just imported his contacts from LinkedIn or Gmail (I hope he didn't use Gmail because of security risks) so I have had a snoop around, added a profile and this blog to their list of feeds. From what I can tell they have been live for over 1 month now, it is possible I received invites before and didn't respond to them, along with the other 20+ invites I seem to receive to every new social networking platform.
I thought it would be worth writing
Sphinn All Unsphunn
I had intended my next post to be a small tribute to the great articles that have been selected as finalists for this year's Semmys, with links to all the finalists and a subtle link through to the SEO category where one of my articles was selected as a finalist.
But that would be gaming the system based upon whatever level of popularity I have achieved within the Online Marketing community and it seems that popularity of whatever kind isn't necessarily a good thing, because the masses or individuals start accusing you of gaming the system for your own
Social Power Linking Now Only $29.95
Back in August I reviewed Jack's Social Power Linking Home Study Course which he created with Peter Lenkefi
I claim it as a review, even though I hadn't actually seen the product. I had one major problem with it which wouldn't have worried many of my readers, but was a significant problem for me - it was a physical product.
Social Media Playbook
Muhammad Saleem has written a great introductory guide on how to approach social media.
It is good to see it appearing as a seed story on Techmeme.
Ben wrote a related article "Are You Sabotaging Your Social Stories?" explaining why you could be wasting your efforts with Social Media Marketing.
Shana is delving into Social Media Marketing for Small Business. You don't have to be running a blog to use social media to promote your website.
Tamar just keeps on hitting home runs, but it hasn't always been that way.
If you thought social media was a quick fix for
With the recently introduced API still in closed beta, I can only imaging they are going to add a little more to the information panel in the future to expose your activities in the "social cloud".
WordPress Comment SEO Solutions
I am sure some of this post is going to blow people's brains, though this is only the tip of the iceberg.