Brain Solis and Techcrunch Blatantly Wrong About The Consequences Of Sponsored Reviews With Google

techcrunch-nofollow

Google does not penalize for paid or sponsored reviews but can penalize for paid or sponsored links that pass PageRank – Brian Solis & Techcrunch are blatantly wrong.

As Techcrunch now has 2 million readers, many of them corporate, you would think they would be a little more careful publishing statements that are false, misleading or could seriously damage not just a single company, but a whole growing business sector, even if they clearly hate it. Opinion is one thing – stating facts that are wrong is in a totally different territory Here is an excerpt for the recent fluff piece for Brian Solis on Techcrunch

Techcrunch Now Nofollow Sponsor Links

Techcrunch November 2007 Sponsors

I would like to congratulate the Techcrunch team for finally coming to the realization that linking to sponsors within posts, without using nofollow on the links might be in violation of Google’s Webmaster guidelines.

Targeted Audiences Like Being Sold To

An article on Business Week highlights research carried out by Tivo to determine which adverts people watch and which adverts they skip.

IF THERE’S ONE LESSON from TiVo Stop||Watch, it’s that relevancy outweighs creativity in TV commercials–by a lot. The ads on the “least-fast-forwarded” list aren’t funny, they aren’t touching, and they aren’t clever. And they don’t have big budgets. The top three overall in June (the latest month for which data are available) were CORT Furniture, Dominican Republic Tourism, and Hooters Restaurant. Several throw 800-numbers at you at the end.

ReviewMe & Sponsored Reviews Updated

ReviewMe Ranking

Just a quickie…

I noticed that both Review Me and Sponsored Reviews have fixed their subscriber counts, and for those people using SEO For Firefox, you can see that that is now also reporting Bloglines subscribers correctly.

The Easiest Way To Pull Yourself Out Of Supplemental Results Hell?

SEO extension for Firefox

For those that don’t know, “supplemental results” are the bane of search engine optimization specialists.

Here is a great explanation of supplemental results from Rockyfied

Google Supplemental Results: Google supplemental results take pages on your site that have been indexed and put them into a sub database in Google. Supplemental results do not rank well but rather Google uses its supplemental DB to populate its results when they don’t have enough results to show in a given query. This means pages on your site in Google’s supplemental DB will not help you in the serps.