I mentioned I was testing on multiple posts, and that also included the recent Adwords video from Dan Thies of Stompernet.
Here are some important notes
- The headline was chosen to be a little more appealing – it wouldn’t have affected people reading a full feed, or receiving my content by email (even though that was switched off), but it would affect links from social media and other blogs, and also platforms that only show headlines, such as Blogrush, Technorati Favorites, Alltop etc.
- I was sneaky – I didn’t have a suitable graphic, and a syndicated copy of the video wasn’t possible so I grabbed a screenshot from the video, which I also included in my excerpt on the front page
- I didn’t spend anywhere near as much time on the post as I did with the WordPress SEO software – there was nothing really to test – I watched the first 15 minutes of the video, knew it was a cracker, and started writing with the video playing at the same time. Sometimes it is important to get a post out fast.
- The Stompernet guys used a reverse squeeze page
