At the end of last year Donna wrote “Some Days I Wish This Blog Were Private So I Could Share More” giving some vague but interesting hints as to how certain links can give a site a boost, and how the benefit of those links decreases if they are removed at a later date.
Lets face it, bloggers love stats and rankings, even if they are based upon meaningless data. For some it is an ego thing, or just a measure of their own worth or progress to achieve whatever goals they have set for themselves, and for others it is monetary. If you want to sell advertising on your blog other than PPC or CPM based, you need to have some kind of carrot to wave at advertisers to encourage them to part with their advertising dollars.
I have had long term problems with the Compete Toolbar as I pointed out some time ago on my friend Paul’s blog, I think I actually made that comment on my first visit to his blog.
Ok that is a bit tongue in cheek – Alexa data has always had some use for sites that are not gamed, and within similar niches, and it is always nice to see.
Various forms of web metrics and keyword research are one of the cornerstones of internet marketing, and I have decided that some reviews of such services could develop into some good “cornerstone” content.
Zenrob has been checking his MyBlogLog stats to see how much traffic MyBlogLog is actually bringing him. His conclusion is 6 percent of unique visitors.
Checking my own stats the results are actually very similar.
Lots of people snub Alexa for providing statistics that are easily gamed, or lack relevance for the global market. As an example Jason Calacanis was recently proposing to test different ways Alexa can be gamed..