I have long been a supporter of MyBlogLog and in many ways it was the many articles I wrote about how they could improve their site that led me to doing some limited consulting with Blogcatalog.
Read more on MyBlogLog R.I.P Long Live Blogcatalog…
You didn’t think I would leave it at just my expert perspective on the Technorati changes did you?
As with my previous post I want to make clear that it is somewhat of a dilemma writing about Technorati, as I provide some infrequent consultation to Blogcatalog in some ways one of their competitors.
However as well as providing an expert’s overview of Technorati I have always been an avid user, so this is Technorati from a purely user’s perspective.
I am always in 2 minds to write anything about Technorati but ultimately the changes to the site today are extremely significant, and I had to balance that against my ability to offer suitable commentary
My choice is to write something, but understand that some might look on what I write as being a little biased. In my own mind I am a Technorati fan, so hopefully that will temper my reactions to some features.
I need to qualify the title of this post – I have spent countless days over the last 2-3 years studying changes the user interface, plus the internal and external SEO factors of all the large blogging platforms, social networks and search engines. Whilst my email exchanges with Blogcatalog are extremely infrequent, I am constantly monitoring for changes.
It looks like the annual Technorati State Of The Blogosphere is going to be lacking a lot of data this year – maybe just Gmail users, but possibly many more. Google thinks Technorati are phishing.
Why?
Technorati have now officially announced their new blog advertising platform surprisingly called Technorati Media.
It is a significant step, though not as many seem to think unusual.
Afterall, Google started as a search engine, then monetized search, and finally introduced their own publisher program Adsense.
Lots of discussion related to the often reappearing Microsoft Yahoo deal mention that display advertising is highly lucrative, and Technorati are in a prime position to serve advertising to a very specific demographic of publishers – bloggers.
Technorati know exacty what bloggers are talking about on a day to day basis, so in aggregate they can offer publishers targeted display advertising, at least in theory.
Also it is important to understand that instead of selling the vast amount of data they have, they are using it to provide an added value service.
From the official announcement:-
Just a few miscellaneous tips without too much explanation.
I would even extend that to buying any form of paid link or sponsored review, and possibly also links from directories, social networks, blog commenting etc.
Last June I provided a very simple guide to avoid being banned from Technorati but the same principle applies to
You can add your FriendFeed account to Technorati, and there are various possible methods.
Go to your account on Technorati, and use the URL for your personal lifestream on FriendFeed to start the claim process.
Read more on How To Add FriendFeed To Technorati…
It has been close to a year since I first starting delving into the intricacies of various forms of blog search, and 10 months since I returned to the subject.
My post yesterday on the Microsoft Yahoo deal was the ideal opportunity to see how things might have changed over the last 10 months, as it is a topic being heavily discussed on 100s of blogs.
Lets face it, I have social profiles all over the web and I am or have been an active participant in tons of conversations on blogs and forums.
3 years ago Google introduced rel="nofollow", very similar to rel="me" , rel="friend" and other XFN and FOAF standards.
Today Google are championing their new API with the slogan "URLs Are People Too"
3 years ago that was true, now URLs on many (most) places where people congregate on the web are no longer "people" because in a supposed attempt to combat comment spam, Google encouraged major sites to use rel="nofollow" making the
