Problems + Pain = PROFIT for Startups

I have just stolen/adapted that headline from Christine Comaford-Lynch of Mighty Ventures

It is the opening title of the first email that she sends to new subscribers to her email list, and goes on to say

Keep Startups Simple?

This is something that distracts me from my long-term goals.

Paul Graham of Y-Combinator

Here it is: I like to find (a) simple solutions (b) to overlooked problems (c) that actually need to be solved, and (d) deliver them as informally as possible, (e) starting with a very crude version 1, then (f) iterating rapidly.