In what seems to be an impartial report on the ePerks vs Vlad lawsuit, Mr Ron Cook, the lawyer representing Brabus Ventures, owners of ePerks, made the following highly controversial statements.
Clearly, his minions out there are rallying behind him [...] They are trying to live off the company and raise their blog ranking. It's really disgusting.
Mr Cook, what is really disgusting is that a failed startup, ePerks, is now trying to somehow recover some or all of their initial investment by taking an innocent blogger to court.
The article also elaborates not only on the legal threat to Vlad, but also to Trace at Broker Science, who has already made his response.

He suggested that those taking part might be doing this for some alternative motive, purely for links.
Blogging Insurance & Quoting the Associated Press