Mike Hill is the only guy I know that teaches this stuff, but you will find Value Trojans all over the place when you realise the simplicity and powerful concept behind it.

I also mentioned when I offered my bonus for Stompernet that I had plans to add some kind of Value Trojan to this site.

Mike goes into incredible detail in his free promotional videos for his launch of sales tsunami and normally charges $25000/day to teach this stuff as a consultant, so it is well worth taking a look.

For anyone wary about giving out their email address, Mike isn’t a prolific email marketer (at least in the IM space) so you won’t be bombarded with tons of affiliate offers joining his list.

You will get immediate access to his training on Value Trojans – there is enough information to actually go out and take action immediately as one of his consulting clients did.

Important Webinar Monday Oct 26t at 6PM pacific time

I am rushing this post a little as Mike also has a webinar starting in just 3 hours where he will be providing a “cliffnotes” version of his entire course and there is a chance to win the whole course on 18 DVDs.

A lot of what Mike does is consulting CPA, and teaching people how to run their own CPA offers, so this will be very high signal, low noise information that will be of immense value to anyone doing any form of direct response marketing.

Update

Mike has decided to provide a webinar reply at a more friendly UK time

Value Trojans & Free Training Webinar (Wednesday 10/28/09 10:45 PST)

The last one was packed full on information, and I am hoping to work out some way to grab a recording for private reference.

Disclosure

Kevin Spence was a little concerned about affiliate link use

This is exactly the sort of post that makes it difficult for me to trust anything that internet marketers say. I like your blog Andy, but can anybody recommend services/products without throwing affiliate links all over the place?

I often do link to stuff without affiliate links

But here is the crunch

I have watched Mike’s videos 3 times, and have a copy saved on my HD – I think the concept and some of the subtle nuances are that good. I watched the videos when he had his first launch and even had the opportunity to promote this then as an affiliate, but I chose not to because he linked to a product I wasn’t happy with promoting – he didn’t even use an affiliate link for that. He didn’t link to earn money, just for clarification.
Mike isn’t teaching how to make money promoting CPA offers, but the nuts and bolts of running your own. It is advanced sometimes geeky stuff.

If I am encouraging someone to buy something, I either offer my own bonuses, or do something crazy – link to other people offering bonuses instead even though I know that that is throwing money away.

In fact in the last 4 or 5 months I have actually driven more sales for other people offering bonuses than sales I have made myself

Mike’s content rocks if you want to create your own CPA offers, and I could either use affiliate links or not – whether someone buys through an affiliate link or not they will pay the same price.

If someone buys something and I get credited for an affiliate sale… great, if they don’t buy, still great but I hope people at least watch the videos for free as they rock.

I normally blatantly disclose but this was posted in a rush, I didn’t even set up tracking links – but the link itself says “affiliate.html” – better disclosure than all the masked links on twitter. Talking of Twitter, every tweet I published about this was to this post, not a direct affiliate link.

I normally spend a lot more time on the articles, I have/had plans for 2 articles covering Mike’s product, with some in-depth examples/case studies, but in many ways that effort is wasted on my audience as they rarely buy anything anyway.

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