Matt Cutts has again been writing about paid links and has also jumped into the sponsored themes discussion, invoking the power of the Google Webspam team from behind the protection of a carefully worded disclaimer.
As Matt says:-
Read more on Google Paid Links – Google Sliding Down The Slippery Slope of Evildom…
If an affiliate created a blog and fed a datafeed to that blog, a large proportion of the blogosphere would regard that blog as a splog, especially if it was on blogspot.
Will The FTC Investigate Google & Matt Cutts For Paid Links? (updated)
I don't think so but…
We have seen how blog discussions can have both a massive positive and negative influence on large company share value, especially with Apple.
Full Disclosure From Google - No Way?