I have had about 1000 visitors searching for information on Day Job Killer hit a 404 error page and I am not sure quite why it happened – don’t make changes when you are tired.
When I moved the review onto the front page, I didn’t think about the change in the date on the permalink, so all the visitors coming in were going to
It was easy to correct with a simple change in my .htaccess
redirect 301 /2007/01/day-job-killer-review.html http://andybeard.eu/2007/02/day-job-killer-review.html
It is impossible to say what sales I lost because there wasn’t a review in place until a few minutes ago, but it was still a costly mistake as far as subscribers, and looked very unprofessional.
It should be noted that most page views didn’t go looking for a correct page, they just hit the back button.
Please learn from my stupid mistake – I know I have…