There would be a gaping hole in my content coverage if I didn’t mention the release of OIOPublisher, who are trying to find a way to totally cut out the middleman in both paid reviews and paid links.
They won’t be taking a cut from sales in any way, and all deals are done directly between advertiser and site owner.
So How Do They Make Money?
The plan is to charge for premium listings in their directories on a monthly basis, and the fees so far proposed are reasonable if they can get traction, though that might require a large marketing budget or a skilled PR job.
OIOPublisher provide a WordPress plugin, but also a hosted service so that it can be used to sell reviews or links for any kind of blog.
Textlinks with the current interface can be purchased for the front page, sitewide or on a contextual basis, selecting a specific page, and the word on that page which should be linked to the advertiser.
Glancing at Features
I haven’t actually installed the plugin yet, so this is just a heads up and overview, but from what I can see posts are selected by post ID and URL – I am not sure how that would work for blogs that don’t provide a post ID though I suppose that is easily displayed.
Ideally there would be an interface that you could have on each page of your blog to specify purchasing a link on that page. Also it seems that contextual links are designed for linking from within existing content only, so there is no way of having a “Related Featured Links” breakout box.
Based on my testing, the WordPress plugin doesn’t seem to add links to RSS feeds, maybe a good thing. I wonder how an interface would work where you could order links to one of your sites for a post that hasn’t been published yet.
The system seems to allow for purchase renewal, but doesn’t have subscription options available.
Purchase control procedures allow you to approve a post, but not publish it until you have been paid – in some way this is a major improvement over other paid post and paid link solutions, because no money is held until such time as the advertiser knows something will be published, although.
The system can be configured to have all links nofollow
Maybe there should be a little more control over this, or some people would want different price points.
Just like the WordPress Bankroll plugin when it was first released, there is currently no support for adding tags to a paid post, but I am sure that can be implemented fairly easily.
I am not sure if paid links also appear on duplicate content pages, I will have to experiment.
The plugin code is GPL, so anything the plugin doesn’t currently do can easily be modified to your own requirements
- If you already own WP Bankroll, depending on your usage, OIOPublisher doesn’t offer many additional features and is missing a few
- Wp Text Ads plugin @ $127 seems like a very raw deal in comparison
At the end of the day, I know which option most people will use, the one that is free and multi-platform. With a large userbase, there is a high chance that an advertiser community will also develop though it will take a while to get larger advertisers on board, and there is very little quality control.
This doesn’t really replace the marketplace provided by PayPerPost, ReviewMe or Sponsored Reviews all of which serve mass markets with their existing client base.
I am also not sure it replaces a service like PPP Direct – WP Bankroll I mentioned in my review of PayPerPost Direct and the 10% surcharge is minor when they eat the costs and provide some level of escrow.
Will plugins like this lead to bloggers being banned from various paid post services? It is possible, because I have noticed a massive trend in charging an inflated amount for reviews just to appear higher in the listings on each service, with no intention of selling paid reviews for that price. I priced things based upon what I wanted to receive for my time.
As far as text links, I think I might be in the minority as I have never signed up for Text Link Ads or similar service, simply because they have an exclusivity clause in their terms and conditions. You couldn’t “play the field” and sell your own links, whilst also selling text link ads.
Text Link Ads do have their Feed advertising program, which possibly pays better and is more flexible than other feed advertising services, but you could always replace them with your own.
OIOPublisher is certainly worth a look.