{"id":318,"date":"2018-07-04T00:56:15","date_gmt":"2018-07-04T00:56:15","guid":{"rendered":"https:\/\/andybeard.eu\/?p=318"},"modified":"2018-07-04T00:58:28","modified_gmt":"2018-07-04T00:58:28","slug":"how-lead-scoring-sets-sales-up-for-success","status":"publish","type":"post","link":"https:\/\/andybeard.eu\/how-lead-scoring-sets-sales-up-for-success.html","title":{"rendered":"How Lead Scoring Sets Sales Up for Success"},"content":{"rendered":"
When it comes to sales, the two things companies care about is demographic data and behavioral data. Demographic data asks questions regarding age and how many family members a customer has. Behavioral data is about the context of interaction such as how many times customers have come back, what they purchased, how long they stay and what they look for.<\/p>\n
Online interactions create tons of behavioral data. If you work in the world of sales and marketing, then you know exactly what a lead is. In fact, you understand how important leads are for every business. They ultimately drive the sales and relationships between your company and your customers.<\/p>\n
The question is, how do you prioritize those leads? How can you tell which leads need immediate attention, and which ones can be nurtured slowly? The answers to these questions can be discovered through lead scoring. In fact, it is essential to use lead scoring<\/a> for sales success.<\/p>\n