Have you ever thought about working in marketing? Here's a blueprint for how you could make that happen. In this article, I'll go through some of the key steps for launching a marketing career. Is Marketing a Suitable Career for You? As you may be aware, marketing is one of the essential business activities that can make or break a company. Marketing and sales professionals … [Read more...]
3 Business Marketing Strategies to Win the War on Local SEO
Whether you’re an authentic local business or a franchise looking to appeal to visitors in your area, people always seem to be scared of local SEO. And I must admit, at times, it has baffled me too. However, there are three key things that Google seems to favor when it comes to local business rankings. Find out what they are to win the war on local SEO. Google My … [Read more...]
Warning: WordPress Trademark Now Has Teeth
Around four years ago trademark policy with WordPress was confusing. Automattic registered the WordPress trademark and began sending out letters to domain owners who provided goods and services around the WordPress brand. They actually started sending out these letters and emails before the trademark was even published for opposition. Matt has just announced that … [Read more...]
Technorati Changes From An Expert Perspective
I am always in 2 minds to write anything about Technorati but ultimately the changes to the site today are extremely significant, and I had to balance that against my ability to offer suitable commentary. This post covers the more technical changes to Technorati – I have also now posted about the changes to Technorati from a users perspective Since I started … [Read more...]
Google Double or Indented Listings
While I gain tons of Google indented listings for money terms, and I can achieve them quite often in minutes, rather than days, they are almost always achieved using a few simple steps. Get one page indexed and ranking Write a second post linking to the first (which will also then trackback to the second page) Use the same primary keyword in both posts The second … [Read more...]