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You are here: Home / Archives for Lead Scoring

How Lead Scoring Sets Sales Up for Success

July 4, 2018 By Andy Beard

analysis

When it comes to sales, the two things companies care about is demographic data and behavioral data. Demographic data asks questions regarding age and how many family members a customer has. Behavioral data is about the context of interaction such as how many times customers have come back, what they purchased, how long they stay and what they look for. Online interactions … [Read more...]

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