When Disqus first launched, I was a little critical because I like to maintain control of comments, give commenters the benefit of Dofollow links, and ultimately retain control of their user generated content.
This post was originally titled “Is PageRank Sculpting Dead & Can Comments Kill Your PageRank”
Following a confirmation post from Google’s Matt Cutts today, it seems PageRank Sculpting as practiced by many SEOs is effectively dead, and comments, even using links with nofollow CAN have a negative effect on the amount of PageRank that can be passed on to your internal pages.
As I had hoped, ( http://community.izea.com/blog/2007/12/an-invitation-t.html ) Ted Murphy had a chance to chat with Google’s Matt Cutts at Pubcon
It seems Google want all links within content that “wouldn’t exist without payment” to use nofollow, but seems to be focusing on services like PayPerPost, and not other forms of links which wouldn’t exist without compensation.
I have had a chance to deal with the odd email over the last 2 weeks whilst moving house, but I knew I should respond to this paid links post by Matt Cutts as soon as I was able to do so with some level of detail.
In October 2009 Matt finally added a disclosure policy to his blog and it is very comprehensive.
- He doesn’t nofollow links to the companies he invests in
- When he mentions Google products, he doesn’t nofollow the links, or generally have specific disclosure in posts
I thought I would mix things up with a few interesting videos I have been watching
First of all a short video from SMX Seattle on various things regarding duplicate content and paid links. I am not sure if there is anything new, but it certainly emphasises how you should handle syndication of your content with links back to the original.
Matt Cutts has again been writing about paid links and has also jumped into the sponsored themes discussion, invoking the power of the Google Webspam team from behind the protection of a carefully worded disclaimer.
As Matt says:-