Whether you’re an authentic local business or a franchise looking to appeal to visitors in your area, people always seem to be scared of local SEO. And I must admit, at times, it has baffled me too. However, there are three key things that Google seems to favor when it comes to local business rankings. Find out what they are to win the war on local SEO. Google My … [Read more...]
How Lead Scoring Sets Sales Up for Success
When it comes to sales, the two things companies care about is demographic data and behavioral data. Demographic data asks questions regarding age and how many family members a customer has. Behavioral data is about the context of interaction such as how many times customers have come back, what they purchased, how long they stay and what they look for. Online interactions … [Read more...]
Warning: WordPress Trademark Now Has Teeth
Around four years ago trademark policy with WordPress was confusing. Automattic registered the WordPress trademark and began sending out letters to domain owners who provided goods and services around the WordPress brand. They actually started sending out these letters and emails before the trademark was even published for opposition. Matt has just announced that … [Read more...]
Google Experimenting With 20 Search Results Per Page?
You have always (well for as long as I can remember) been able to select the number of search results shown by Google. The default is 10. Then they add in various other things like news, video, images, local results, etc. Those additions are generally known as universal search. Then you might have results included from your social circle – I have quite a large social … [Read more...]
Technorati Changes From An Expert Perspective
I am always in 2 minds to write anything about Technorati but ultimately the changes to the site today are extremely significant, and I had to balance that against my ability to offer suitable commentary. This post covers the more technical changes to Technorati – I have also now posted about the changes to Technorati from a users perspective Since I started … [Read more...]