So news of MyBlogLog possibly departing saddens me, and will affect the web materially.
In many ways the only reason I still have a Yahoo account is MyBlogLog as I still log into their stats daily. The other reason is for Site Explorer and other webmaster tools – I don’t do paid search advertising with Yahoo.
The silly thing is MyBlogLog whilst it has never lived up to it’s promise isn’t in decline among people who actually use the site so much as it has been in decline in the mediasphere.
There might be a reduced number of widgets installed, but that is something hard to measure externally.
Using a comparrison that ignores widget installations such as Alexa clearly shows that in many ways MyBlogLog has been growing – even their search traffic has been pretty stable.
It is important to ignore widgets, as for instance with Compete it throws the numbers off totally giving Technorati some semblance of growth due to advertising widgets. (look at Quantcast for real measured numbers)
At the same time I would ignore Quantcast numbers for MyBlogLog, as they are not Quantified.
The Read Write Web article on the demise of MyBlogLog discusses the possibilities of the MyBlogLog API which has always been very feature rich – Blogcatalog has had one as well, though it probably needs a way to pass data back to a hosting page based on a visitor, and social graph data exposed.
The news doesn’t surprise me, the last post on the MBL Blog was a year ago. The next post is most likely to say they are shuting down.
APIs are important but ultimately you can get most of the demographic and social graph data you need without it as Tim can happily demonstrate.
I am not sure whether Tim ever used the API in anger for his commercial clients, but it had huge possibilities.
From a search context the loss of MyBlogLog will be missed – it was a good source of links from members of your community, and the pages in some ways were more favored than Technorati’s (more pages in primary index) but ultimately MyBlogLog has been infested with spam for years.
For me the biggest mistake by MyBlogLog was their implementation of user generated tagging.
Here is the user generated tag page for this blog – MyBlogLog tag pages have been infested with web vermin for 2 years.
The tag pages were introduced whilst the original founders were with the company.
Update From Yahoo
Yahoo on the YDN Blog have posted an update on the future of MyBlogLog. Nothing decided yet.
Hey YDN team – if you do finally axe MBL, can we get access to Yahoo Web Analytics instead?
I also find it a little strange that the post was on the YDN blog, maybe they forgot the MyBlogLog blog login?